AACP is pleased to announce that the national pharmacy awareness campaign has officially launched!
Per a recent announcement by Stephanie Fouch, AACP senior advisor for outreach and communications, the Pharmacists for Healthier Lives (PfHL) is a major, multi-year effort backed by a coalition of pharmacy and health-focused organizations – AACP, ASHP, AMCP, ACPE, NASPA, the Georgia Pharmacy Association, and PrescribeWellness. This partnership continues to grow and is committed to raising the profile of pharmacists and their vital roles in providing healthcare for everyone. Pharm4Me will strive to amplify the PfHL campaign by sharing and adapting the content for use with prospective students.
Attached is the PfHL Partner Toolkit (PDF), designed for internal use only by the campaign partners and brand ambassadors. Pharm4Me Champions and others involved in student recruitment may also find the toolkit helpful. It was developed by our national communications agency, RP3, and the AACP communications team, and provide campaign tactics, a roadmap for engagement, and links to campaign assets.
You can access the new "Pharmacists Wear White Coats and Many Hats" video via the following links:
We encourage you to share the video and future PfHL posts with your network to enhance reach and engagement. If you have articles, blog posts, videos or stories that you would like to contribute for consideration on the PfHL page, please contact: communications@aacp.com. If you have information that is better suited for prospective students, contact pharm4me@aacp.org.
Thank you!
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Libby J. Ross, MA
Senior Director of Student Affairs
American Association of Colleges of Pharmacy
703-739-2330, x1009
Lross@aacp.org------------------------------